Marketing Communication

Offered as a major (B.A.)

Build the business.

Acquire the interpersonal skills needed to move into upper management by gaining the ability to research, plan, organize, and direct internationally-focused marketing campaigns.

The Curriculum

Cal Lutheran's marketing communication major prepares students for business and trade relations in an international marketplace by introducing them to the latest communication technology and teaching them how to craft effective messages on behalf of companies whose products and services they represent. Cal Lutheran graduates have gained the ability to research, plan, organize and direct internationally focused marketing campaigns and have acquired the interpersonal skills needed to move into upper management. A mandatory internship enables students to put valuable, real-world experience on their resumes. Cal Lutheran students have interned in marketing communication departments at Amgen, Baja Fresh, J.D. Power & Associates, HBO, Caruso Affiliated Holdings, KZLA-FM and NBC Press and Publicity.

Development of a marketing communication degree was suggested by a business community experiencing difficulties in locating qualified job candidates to head up marketing communication departments—the hub around which production, sales, advertising, marketing and public relations revolve. Industry leaders expressed a specific interest in future employees who could be practical as well as creative; who were equipped with both business savvy and artistic know-how; who were skilled at coordinating the efforts of others, yet capable of coming up with winning market strategies as well.

Benefiting from the input of the corporate community, California Lutheran University was able to offer the first marketing communication degree in the nation. Cal Lutheran graduates are succeeding because of the preparation they receive in managing million-dollar budgets, their proficiency at both oral and written communication, and their ability to produce messages for a wide variety of media.


The Professors


Your Future

Benefiting from the input of the corporate community, Cal Lutheran was able to offer the first marketing communication degree in the nation. Our graduates are succeeding because of the preparation they receive in managing million-dollar budgets, their proficiency at both oral and written communication, and their ability to produce messages for a wide variety of media.

Graduate Schools

  • University of Southern California
  • University of Oregon
  • Texas A & M
  • Long Beach State
  • Cal Lutheran

Employers

  • Dailey & Associates Advertising
  • Los Angeles Dodgers
  • Farmers Insurance
  • Gap, Inc.
  • J.D. Power & Associates
  • Los Angeles Clippers
  • T-Mobile USA
  • Warner Brothers Entertainment

Career Paths

  • Senior Marketing Project Manager
  • Project Coordinator
  • Branding/Marketing Analyst
  • Key Account Manager
  • Director of Marketing
  • Business Development Manager
  • Account Executive
  • Brand Manager
97%
of Cal Lutheran students are either enrolled in graduate programs or are employed within nine months of graduation.

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