Marketing Communication

Offered as a major (B.A.)

Build the business.

Acquire the interpersonal skills needed to move into upper management by gaining the ability to research, plan, organize, and direct internationally-focused marketing campaigns.

The Curriculum

Your courses will prepare you for business and trade relations in an international marketplace. You will be introduced to the latest communication technology and learn how to craft effective messages on behalf of the companies whose products and services you will represent. A mandatory internship enables you to put valuable, real-world experience on your resume.


The Professors


Your Future

Benefiting from the input of the corporate community, Cal Lutheran was able to offer the first marketing communication degree in the nation. Our graduates are succeeding because of the preparation they receive in managing million-dollar budgets, their proficiency at both oral and written communication, and their ability to produce messages for a wide variety of media.

Graduate Schools

  • University of Southern California
  • University of Oregon
  • Texas A & M
  • Long Beach State
  • Cal Lutheran

Employers

  • Dailey & Associates Advertising
  • Los Angeles Dodgers
  • Farmers Insurance
  • Gap, Inc.
  • J.D. Power & Associates
  • Los Angeles Clippers
  • T-Mobile USA
  • Warner Brothers Entertainment

Career Paths

  • Senior Marketing Project Manager
  • Project Coordinator
  • Branding/Marketing Analyst
  • Key Account Manager
  • Director of Marketing
  • Business Development Manager
  • Account Executive
  • Brand Manager
95%
of our students are either enrolled in graduate programs or are employed within nine months of graduation.

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