Faculty Directory

Faculty Profile


Erika Fischer, Ph.D.

Adjunct/Overload - MBA

Email: efischer@callutheran.edu
Office: virtual

Profile

Dr. Fischer began her career leading trade delegations and developing business relationships for small and medium sized businesses in Russia, China and Europe.  More recently, she has managed a diverse array of strategic marketing programs and research studies for social marketing causes as well as global brands.  A passionate advocate for innovative and strategic research, she leads teams to actionable insights with strategic impact.  Her studies have supported organizations including:  Sony Pictures Entertainment, SAP, Wholefoods, Toyota, Microsoft, Intel, Cedars Sinai, Amadeus, Prime Healthcare, UCLA-Anderson, LMU, The Los Angeles Department of Health, Metropolitan Water District, First 5 California, Aids Healthcare Foundation and Flex Your Power.  Currently, Dr. Fischer has a special interest in the nexus of technology, data and marketing.  She has recently consulted with global organizations leveraging "big data" to address dynamic marketing challenges.

As well as being actively engaged in her field, Dr. Fischer has published in the areas of marketing strategy, branding and cross-cultural consumer behavior.  She has taught courses in Marketing and International Business at universities including WSU, U of I, Linfield, Pepperdine, USC, MSMC and California Lutheran University. 

 

Education

Ph.D. Marketing/International Business, Washington State University

M.B.A. Global Management, Thunderbird (American Graduate School of International Management)

B.A. International Business, Washington State University

Certificates from the University of Copenhagen, Denmark (International Studies) and the Goethe Institute (German) in Salzburg, Austria

Expertise

Brand Development and Management, Global Marketing, Integrated Communication Strategy, Digital/Traditional Media Impact Metrics, Cross-Cultural Consumer Behavior, Managerial Risk Taking in Marketing Contexts, Countertrade

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