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Ron Wallace, MBA

Adjunct Faculty Member

Email: rwallace@callutheran.edu
Phone: (805) 444-2508

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Profile

Ron has enjoyed a rewarding and successful career in sales and marketing management, as well as general and corporate management. From start-ups to global industry leaders, he has built, trained, refined, restructured, integrated and motivated sales organizations both nationally and around the world, as well as established domestic and international distributor networks. His marketing experience includes pricing strategy, sales programs, positioning, branding, re-imaging, publishing, advertising, public relations, speaking engagements, writing, Web content and development, social media and product management. He has experience in industries as diverse as premium sporting goods, the latest solid state lighting and lifestyle publications.

Ron earned an MBA in finance at CLU, where he is now an Adjunct Professor in the MBA program, teaching Sales Management and Marketing Theory classes.

Education

MBA, Finance - California Lutheran University, Thousand Oaks, CA

BS, Industrial Administration/Production Management - Kettering University, Flint, MI

 

Expertise

Assisting companies with training, analysis, assessment, sales/marketing planning and strategic vision. Specialties include sales & marketing programs, pricing strategy, channel strategy and competitive positioning. Employers and clients have included a lifestyle publication, bicycle manufacturers, internet start-ups, LED lighting manufacturers, an electric bicycle company, a components design firm and a powersports equipment manufacturer.

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