School of Management

The track will be available starting Fall 2013.

For the past 20 years there has been a sustained and significant growth in the creative industries, with increasing need for highly skilled individuals to lead them. Performing arts groups and festivals, galleries and museums, cultural centers - the creative industries run a gammit of organizational structures and services. These courses are designed to prepare students for the fluxuating world of arts management with consumers, organizations, and the global society in mind.

• BUS 519 The Business of the Arts (required) - An introductory course that surveys the full spectrum of the arts as a business. The course will focus on current and future trends and business practices in a field that is rapidly changing due to the increasing international profile of performing and visual arts and the changing marketing resources provided by the internet and social media. Students will be engaged to investigate the various career opportunities open in the exciting business of professional arts management.
• BUS 523 The Anthropology and Spirituality of Consumption (required) - Connects the relationship between the consumption of arts related goods, services, and ideas to human spirituality. Currently, consumption has emerged within a spiritual place in the anthropology of western consumers. As such, within the course, current studies and research in the arts consumption sphere and connections to anthropologic spirituality are presented. Principles covered in the course are applicable to management and administration of the arts practice in relation to production of its outputs.
• BUS 563 Studies in Culture (elective) - Exposes students to the arts and aesthetics with the intended purpose of giving an overview of the various arts, their purposes, productions, and populations in relation to arts management in the greater society. Because many students come to the professional field with a particular artistic focus, or none at all, this course is designed to give an overview and a history of the studies and aesthetics of culture. These include, performing arts, museums, art history, fine arts, visual arts, literature, hypermedia arts, video gaming, leisure, theater, and other arts. Students are prepared to interact with a variety of industry specialists in their chosen arts management career.
• BUS 589 The Economics of Arts and Culture (elective) - Covers not only the economics of the fine arts and performing arts, it also addresses public policy toward the arts at federal, state, and local levels in the United States. Discussion of the economics of the international arts sector is included. Importantly, the course provides a systematic analysis of the economics of the arts. Theoretical concepts are developed from scratch so that students with little or no background in economics can benefit from this course.
• BUS 598 Fundraising, Board Development and Succession Planning (elective) - Designed to prepare or provide higher level expertise for students interested in fundraising and succession planning in arts organizations in the for profit and non profit sectors. Students develop real world fundraising, board development and succession plans, for target organizations identified in tandem with the instructor.

Discover the natural advantages that result from your company's small size, speed, agility, flexibility, sensitivity to customers' needs, creativity, a spirit of innovation, so you can successfully compete. You will become excited about the possibilities, the challenges, and the rewards of owning your own business and acquiring the tools you will need to become successful. You will be able to work at doing something you really love.

Prerequisite Core Courses:

• BUS 551 Managerial Accounting
• BUS 565 Organizational Theory and Development
• BUS 567 Behavioral Science for Management
• BUS 575 Marketing Theory 

Electives

Choose three from the following:

• BUS 516 Management & Marketing for High-technology Innovations
• BUS 529 Executive Roundtable
• BUS 538 Strategic Public Relations
• BUS 543 International Business Opportunities
• BUS 559 Leadership and Managerial Effectiveness
• BUS 561 Human Resources
• BUS 569 New Venture Development*
• BUS 570 Consulting to Business
• BUS 572 Marketing Research
• BUS 576 Sales Management
• BUS 577 Negotiation and Conflict Management
• BUS 578 Consumer Behavior*
• BUS 585 Production and Operations Management

* Elective also available online

The Finance Track develops financial managers who are aware of the external factors and proficient in applying the most current tools and quantitative techniques to provide smooth running day-to-day operations, as well as contribute to the company's long-term success. Students will integrate financial strategy and product market strategy; define and measure asset and portfolio risk and return; and develop and implement capital and dividend policies. Depending on course selection, the skills taught in the Finance Track may also equip students to plan and implement their own financial plan, including managing a personal investment portfolio.

Prerequisite Core Courses:

• BUS 521 Statistical Analysis for Managers
• BUS 531 Managerial Economics
• BUS 551 Managerial Accounting
• BUS 591 Financial Principles and Policies (Prereq: BUS 521, BUS 531, BUS 551)

Electives

Choose three from the following:

• BUS 526 Corporate Finance
• BUS 527 Financial Strategy
• BUS 528 Strategic Financial Analysis
• BUS 529 Executive Roundtable
• BUS 541 Money and Banking
• BUS 549 International Finance
• BUS 593 Investment and Portfolio Management*

* Elective also available online

The International Business Track is designed to prepare its graduate for a professional career in this borderless world economy. Today's managers need to be prepared to interact with other countries, cultures, beliefs and business systems. Therefore, future students of business will need to acquire rather complex skills attributed to cross-cultural management because today's business is increasingly global.

Prerequisite Core Courses:

• BUS 531 Managerial Economics
• BUS 565 Organizational Theory and Development
• BUS 567 Behavioral Science for Management
• BUS 575 Marketing Theory

Electives

Choose three from the following:

• BUS 529 Executive Roundtable
• BUS 542 Applied International Management*
• BUS 543 International Business Opportunities
• BUS 544 Importing and Exporting*
• BUS 545 International Strategic Planning
• BUS 546 International Marketing
• BUS 549 International Finance
• BUS 574 Strategic Management (Travel Course)
• BUS 582 International Business Environment (Travel Course)
• BUS 592 International Business*

* Elective also available online

The Information Technology Management Track develops business leaders who understand the concepts and methods required to define, design, build, manage and evolve information technology. In addition, students will learn to align technology goals to strategic business goals, design client server applications, develop data communication and networking strategies, assess the business risks and rewards of new information technology, apply reengineering principles to business processes, and understand the role of the technology manager in business planning.

Prerequisite Core Courses:

• BUS 581 Management Concepts for Information Technology

Electives

Choose three from the following:

• BUS 503 Project and Change Management
• BUS 516 Management & Marketing for High-technology Innovations
• BUS 532 Distributive Systems and Applications
• BUS 534 Relational Technology
• BUS 535 Information Security Management
• BUS 537 Sustainable Business Strategies
• BUS 539 Global Information Technology
• BUS 583 Business Systems Development
• BUS 584 Data Communications and Networking
• BUS 586 Information Systems and Business Strategy
• BUS 587 Management Concepts for eBusiness

The Management and Organizational Behavior Track equips managers to understand the dynamics of complex organizations. In addition to specific skills in decision-making, human resource management, conflict resolution, conflict resolution, labor and management relations, and issues related to cultural diversity, students will study relationships between organizations and their external environments. They will explore how organizations can respond responsibly to the ecological environment and to social responsibilities. CLU graduates will be prepared to foster innovation, participate in resource acquisition, facilitate change and enhance production and services within their organizations.

Prerequisite Core Courses:

• BUS 565 Organizational Theory and Development
• BUS 567 Behavioral Science for Management

Electives

Choose three from the following:

• BUS 503 Project and Change Management
• BUS 516 Management & Marketing for High-technology Innovations
• BUS 529 Executive Roundtable
• BUS 542 Applied International Management*
• BUS 545 International Strategic Planning
• BUS 553 Current Issues in Management
• BUS 554 Communication for Management
• BUS 556 CSR & Social Enterprise*
• BUS 558 Organizational Dynamics
• BUS 559 Leadership and Managerial Effectiveness*
• BUS 561 Human Resource Management
• BUS 576 Sales Management
• BUS 577 Negotiation and Conflict Management
• BUS 580 Business Transformation
• BUS 585 Production and Operations Management
  
• BUS 586 information Systems and Business Strategy
• BUS 587 Management Concepts for eBusiness
• BUS 592 International Business*

*Elective also available online

The Marketing Track prepares students to apply marketing research tools and concepts in domestic and international markets, identify strategic factors and trends, analyze the external environments, plan campaigns, and understand the application of the principal tools of marketing and sales management.

Prerequisite Core Courses:

• BUS 575 Marketing Theory

Electives

Choose three from the following:

• BUS 515 Marketing Management
• BUS 516 Management & Marketing for High-technology Innovations
• BUS 517 Marketing for Nonprofiit & Social Enterprise
• BUS 529 Executive Roundtable
• BUS 538 Strategic Public Relations
• BUS 546 International Marketing
• BUS 556 CSR & Social Enterprise*
• BUS 571 Marketing Communications
• BUS 572 Marketing Research (Prereq: BUS 521)
• BUS 576 Sales Management*
• BUS 578 Consumer Behavior*
• BUS 579 Services Marketing*

*Electives also available online

The Nonprofit & Social Enterprise track develops leaders who are able to upgrade management practices within an organization to achieve financial success while implementing operational approaches that benefit society and the natural environment.

Students will be prepared to work for nonprofit organizations, create Corporate Social Responsibility programs within their commercial companies, or branch out on their own as social entrepreneurs.

Prerequisite Core Courses:

• BUS 565 Organizational Theory and Development
• BUS 567 Behavioral Science for Management
• BUS 575 Marketing Theory

Required Course

• BUS 556 CSR & Social Enterprise*

Electives

Choose two from the following:

• BUS 517 Marketing for Nonprofit Social Enterprise
• BUS 529 Executive Roundtable
• BUS 537 Sustainable Business Strategies
• BUS 538 Strategic Public Relations
• BUS 553 Current Issues in Management
• BUS 554 Commmunication for Management
• BUS 559 Leadership and Managerial Effectiveness
• BUS 579 Services Marketing

*Electives also available online

The track will be available starting Fall 2012.

The professional MBA track in "Sustainable Business" prepares students for a career in organizations that seek to build a competitive advantage based upon the "triple bottom line" – profit, people and planet. This track equips current and future managers with knowledge and skills needed to address issues of sustainability. Students are challenged to go beyond basic compliance with environmental regulations to better serve society, business and the environment. The courses are designed to help students understand how sustainability impacts various functional areas of businesses, and how efforts can be harnessed and results measured to build organizational resilience and reputation.

Required Course

• BUS 537 Sustainable Business Strategies

Electives

Choose two from the following:

• BUS 585 Sustainable Operations Management
• BUS 596 Business of Renewable Energy Technologies
• BUS 597 Sustainable Marketing